Create access, awareness and opportunities for talented minority and low-income youth by providing a pipeline to a career in digital media.
Change the culture of underserved communities through digital marketing by equipping them with the tools to become leaders in the innovation economy and the workforce of tomorrow.
Figuring out how to attract, recognize, and retain diverse talent is critical for tech companies’ growth and survival. That’s because by the year 2040 people of color will be the majority in the United States. We’re already seeing the importance of this rapidly growing consumer base and companies are beginning to realize that diverse talent is no longer optional – it’s the country’s new workforce.
Creating a more inclusive tech sector is critical for communities of color as well. Tech jobs are some of the fastest growing with some of the lowest unemployment rates. The average tech worker makes more than the median household income of a Black family and a Latino family combined. Tech can dramatically alter the economic trajectory of individuals, families, and communities of color.
Employee breakdown of key digital media companies