Program Background

YOUTH CAMPAIGNS is a registered 501(c)3 nonprofit organization, founded in 2013.

OUR MISSION

Create access, awareness and opportunities for talented minority and low-income youth by providing a pipeline to a career in Digital Media.

OUR VISION

Change the culture of underserved communities through Digital Marketing by equipping them with the tools to become leaders in the innovation economy and the workforce of tomorrow.

WHAT WE HAVE ACHIEVED SO FAR

6

Programs

97

Participants

60

Graduates

10

Internships

WHY DIVERSITY IN DIGITAL MEDIA

Figuring out how to attract, recognize, and retain diverse talent is critical for tech companies’ growth and survival. That’s because by the year 2040 people of color will be the majority in the United States. We’re already seeing the importance of this rapidly growing consumer base and companies are beginning to realize that diverse talent is no longer optional – it’s the country’s new workforce.

Creating a more inclusive tech sector is critical for communities of color as well. Tech jobs are some of the fastest growing with some of the lowest unemployment rates. The average tech worker makes more than the median household income of a Black family and a Latino family combined. Tech can dramatically alter the economic trajectory of individuals, families, and communities of color.

Employee breakdown of key digital media companies

White55%
Asian35%
Latino4%
Black3%
Other2%

Tech Growth

1.4 MILLION

NEW TECH JOBS BY 2020

70% UNFILLED

TECH JOBS BY 2020

RECENT PARTNERS

The San Diego Foundation

Bayview Baptist Church

My Social Media Monster

San Diego State University

The Chocolate Voice San Diego

Jupiter House Productions

Star Pal San Diego